Gitt'n your butt out the woods. Yes it is Tire Ensurance. Ever had a sidewall blowout on your UTV (non-highway tire). and wondered if you will ever get back to camp; before the bears eat you? If you are like me, I don't carry a spare tire. Too bulky and inhibits my view in the back. Instead I carry a (insert red tool brand) inflator and the Tire Ensurance. This is all I need to get me back safe. At a price point where you can carry some for your friends, you know the ones that always rely on you to fix them up. The beauty is that it doesn't take up much room in the glove compartment at only 3.5" x 3.5" x 1.75". So why not grab a handful and give them as gifts. Enjoy!